Thursday, January 28, 2010

Check out Calgary PL's cool new advertising campaign!

Calgary Public Library has made the news for their innovative "grocery store" ad campaign. The library's marketing department has collaborated with 10 Real Canadian Superstores throughout the city to market the library among the bananas and cold meat. Their posters, with the tagline "everything you're into," are being displayed in the produce and meat departments of each grocery store. This is such an excellent idea because everyone needs to eat! What a great way to target new patrons. While we may not all have CPL's $35000 marketing budget, we do have the resources to approach the local grocery store owner/manager with a poster that markets library services. Ask us if you need help creating one!

Check out the article on the campaign here on CBC's website.

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